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China in Africa Project of the Global Powers in Africa Programme

China is no exception to the global rise of developing media, who are challenging dominant traditional players. China's state-owned media are increasing their influence in the world as an instrument of its grander soft power engagement. The paper seeks to understand this new trend, particularly in the case of Africa. It traces China's media engagement on the continent, explains how strategies have changed in the 2000s and seeks to understand some of the challenges of transferring a global strategy to Africa.